Cookie Policy | WowFlō

1. What Are Cookies

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They are widely used to make websites work, improve user experience, and provide information to website operators.

In addition to traditional cookies, we may use similar tracking technologies such as web beacons (also called "pixel tags"), local storage objects, and session storage. This policy covers all such technologies and refers to them collectively as "cookies."

2. Why We Use Cookies

We use cookies to:

Keep you logged in to your account
Remember your preferences and settings
Understand how you use our Platform so we can improve it
Measure the effectiveness of our communications
Detect and prevent fraud and abuse

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function. They cannot be switched off. They do not require your consent under applicable law.

They are used to:

Store the authentication tokens that keep you signed in
Process security tokens needed for protected API requests
Save your cookie consent choices and timestamps

3.2 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your language preference or interface settings. They require your consent.

3.3 Analytics Cookies

These cookies allow us to count visits and understand how users navigate the Platform, helping us to improve its performance and content. They collect information in an aggregated or pseudonymised form. They require your consent.

We currently use Google Analytics for this purpose.

3.4 Marketing and Advertising Cookies

These cookies may be set by us or by our advertising partners to build a profile of your interests and serve relevant advertisements on other sites. They require your consent.

We plan to integrate Meta Pixel for advertising measurement. The Meta Pixel and associated cookies (_fbp, fr) are not yet active. They will only be placed on your device once: (a) Meta Pixel has been enabled on the Platform, and (b) you have given explicit consent via our cookie banner.

3.5 Performance Cookies

These cookies collect information about how you use the Platform — which pages you visit most, where errors occur — to help us improve performance.

4. Specific Cookies and Similar Technologies

Name / Storage Key	Category	Provider	Technology	Purpose	Duration
`wowflo.access-token`	Strictly Necessary	WOWFLO.AI	Browser local storage	Stores the current JWT access token for protected API requests while you are signed in	Until logout, replacement, or browser storage is cleared
`wowflo.refresh-token`	Strictly Necessary	WOWFLO.AI	Browser local storage	Stores the JWT refresh token used to obtain a new access token while your sign-in remains valid	Until logout, expiry, refresh failure, or browser storage is cleared
`wowflo:cookie-consent`	Strictly Necessary	WOWFLO.AI	Browser local storage	Saves your cookie consent choices and timestamps	Until you change your choice or clear browser storage
`wowflow:language`	Functional	WOWFLO.AI	Browser local storage	Stores your language preference after you consent to functional storage	Until you change your language, withdraw consent, or clear browser storage
`_ga`	Analytics	Google	Cookie	Distinguishes unique users for Google Analytics	2 years
`_ga_XXXXXXXXXX`	Analytics	Google	Cookie	Stores session state for Google Analytics (the suffix is your GA4 property ID — to be updated when GA4 is configured)	2 years
`_gid`	Analytics	Google	Cookie	Identifies a user session for Google Analytics	24 hours
`_fbp`	Marketing	Meta	Cookie	Used by Facebook/Meta Pixel to deliver and measure advertisements (not yet active — will be set only after consent when Meta Pixel is enabled)	3 months
`fr`	Marketing	Meta	Cookie	Used by Meta for advertising measurement and retargeting (not yet active — will be set only after consent when Meta Pixel is enabled)	3 months

This table will be updated as new cookies are introduced. Some third-party cookies may be added when you interact with third-party features embedded on our pages.

5. Third-Party Cookies

Some cookies on our Platform are set by third parties:

Google Analytics: Google may use information collected by Analytics for its own purposes. See Google's privacy policy at https://policies.google.com/privacy.

Meta Pixel: The Meta Pixel is used to measure the effectiveness of our advertising. Meta uses the data it collects for its own purposes. See Meta's privacy policy at https://www.facebook.com/privacy/policy.

Stripe: Stripe may set cookies as part of the payment flow to prevent fraud. These are set only on payment pages and are strictly necessary for the payment process.

Via Cookie Banner: When you first visit the Platform, a cookie banner will appear allowing you to accept or decline non-essential cookies. You can change your preferences at any time via the "Cookie Settings" link in our website footer.

Via Your Browser: You can control cookies through your browser settings. Most browsers allow you to:

See what cookies have been set
Block all or some cookies
Delete cookies when you close your browser

Please note that blocking strictly necessary cookies may affect your ability to use the Platform.

Browser instructions:

Opt Out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Opt Out of Meta Advertising: You can manage your Meta advertising preferences at https://www.facebook.com/adpreferences.

We obtain your consent before placing any non-essential cookies (functional, analytics, or marketing) on your device, in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

Your consent is recorded with timestamps in a durable WOWFLO.AI consent record linked to a pseudonymous browser key and, when you are signed in, your account. You can withdraw consent at any time by clicking "Cookie Settings" in the footer.

Strictly necessary cookies do not require consent and are placed automatically.

8. Changes to This Policy

We may update this Cookie Policy when we add new cookies or change our tracking practices. Material changes will be notified via our cookie banner or by email.

9. Contact

For questions about our use of cookies:
Email: info@wowflo.ai
Ecom Flip Limited, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom