This page consolidates our Terms of Service, Subscription Terms, User Content Policy, and Intellectual Property Policy. Together, these documents govern your use of WOWFLO.AI.

1. Acceptance of Terms

By accessing or using WOWFLO.AI (the "Platform"), available at wowflo.ai, you agree to be bound by these Terms of Service ("Terms") and all documents incorporated by reference, including our Privacy Policy, Cookie Policy, Acceptable Use Policy, and Subscription Terms.

These Terms constitute a legally binding agreement between you ("User", "you") and Ecom Flip Limited, a company registered in England and Wales with company number 13097690, whose registered office is at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom ("WOWFLO.AI", "Company", "we", "us", "our").

If you do not agree to these Terms, you must not access or use the Platform.

If you are using the Platform on behalf of a business or legal entity, you represent that you have authority to bind that entity to these Terms.

2. Definitions

"AI Providers" means third-party artificial intelligence service providers whose services are integrated into or accessible through the Platform, including Anthropic (Claude), ElevenLabs, and HeyGen.

"AI-Generated Content" means any content, including text, audio, images, or video, produced in whole or in part by artificial intelligence systems, whether operated by us or by AI Providers.

"Avatar" means a synthetic AI-generated digital representation of a person, created through HeyGen's platform.

"Generated Content" means any content created using the Platform's tools, including scripts, voiceovers, and video content.

"HeyGen Services" means avatar creation and video generation services provided by HeyGen Inc., accessible through redirection from the Platform to HeyGen's own website.

"Instagram Integration" means the functionality allowing users to connect their Instagram account to the Platform and schedule or publish content via the Instagram Graph API.

"Personal Data" has the meaning given in the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

"Platform" means the WOWFLO.AI software-as-a-service platform, including all features, tools, APIs, and content accessible at wowflo.ai.

"Subscription" means a paid or free plan granting access to specified Platform features for a defined period.

"User Content" means any content, data, files, or materials uploaded, submitted, or created by you through the Platform.

"Voice Clone" means a synthetic AI-generated reproduction of a person's voice, created through ElevenLabs' voice cloning technology.

3. Eligibility

You must be at least 18 years of age to use the Platform. By accessing the Platform, you represent and warrant that you are at least 18 years old. This age requirement reflects, among other things, the minimum age requirements of HeyGen Inc. and other AI Providers integrated into the Platform.

We do not knowingly collect personal data from individuals under 18. If we become aware that a user under 18 has registered, we will terminate their account and delete associated data.

You must not be located in a country subject to a UK government embargo, or listed on any UK, EU, or US government list of prohibited or restricted parties.

4. Account Registration and Security

4.1 Registration. To access most features of the Platform, you must create an account. You may register using a Google account (via OAuth). You are responsible for providing accurate, current, and complete information.

4.2 Account Security. You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must notify us immediately at info@wowflo.ai if you suspect unauthorised access.

4.3 Multiple Accounts. You may not register more than one account without prior written permission from WOWFLO.AI. Creating multiple accounts to circumvent bans, access restrictions, usage limits, or subscription restrictions is strictly prohibited and will result in termination of all associated accounts.

4.4 Account Responsibility. You are responsible for all content published from your connected social media accounts and all actions taken through the Platform using your credentials.

5. Description of Services

WOWFLO.AI is an AI-powered content creation and management platform that enables users to:

Generate content scripts using AI (powered by Anthropic's Claude)
Create voiceovers using AI voice synthesis technology (powered by ElevenLabs)
Access AI avatar generation tools via HeyGen (accessed on HeyGen's platform)
Schedule and publish content to Instagram accounts
Manage and organise content workflows

The Platform acts as an integrated hub connecting these capabilities. Some features are provided directly by WOWFLO.AI; others are provided by independent AI Providers whose own terms apply. See Section 6 for details.

Service Availability. We aim for high availability but do not guarantee uninterrupted service. Scheduled maintenance, third-party service outages, or technical issues may cause temporary unavailability. We will endeavour to provide advance notice where possible.

6. Third-Party Services and AI Providers

6.1 Role of Third-Party Providers. The Platform integrates with independent third-party service providers. These providers operate independently and are not subsidiaries, affiliates, or agents of Ecom Flip Limited.

6.2 Third-Party Terms. Your use of third-party services through or alongside the Platform is subject to those providers' own terms of service and privacy policies:

Anthropic (Claude): https://www.anthropic.com/legal/consumer-terms
ElevenLabs: https://elevenlabs.io/terms
HeyGen: https://www.heygen.com/terms
Meta / Instagram: https://help.instagram.com/581066165581870
Stripe: https://stripe.com/gb/legal/ssa
Google: https://policies.google.com/terms

6.3 No Responsibility for Third-Party Services. We are not responsible for the availability, accuracy, content, or practices of third-party services. We do not endorse or warrant any third-party service.

6.4 Changes to Third-Party Services. Third-party providers may change their services, APIs, or terms at any time. Such changes may affect the Platform's functionality. We are not liable for any disruption resulting from changes made by third-party providers.

6.5 Data Sharing with Providers. When you use features powered by third-party AI providers, relevant data (which may include your content, voice recordings, or other information) is transmitted to those providers for processing. Please review our Privacy Policy and Section 7 below for details.

7. HeyGen Integration

7.1 Independent Service. HeyGen avatar creation services are provided by HeyGen Inc., an independent company not affiliated with Ecom Flip Limited. When you use avatar features through the Platform, you are redirected to HeyGen's own website (heygen.com), where you register, pay for, and use HeyGen's services directly.

7.2 Direct Relationship. Your relationship with HeyGen is direct. You must accept HeyGen's Terms of Service and Privacy Policy, and your use of HeyGen is governed exclusively by those terms. WOWFLO.AI does not resell, sublicense, or warrant HeyGen's services.

7.3 HeyGen Account Required. Access to avatar generation features requires a separate HeyGen account. WOWFLO.AI does not create or manage HeyGen accounts on your behalf.

7.4 Biometric Data. Avatar generation through HeyGen involves the processing of your facial image or video, which constitutes biometric personal data. You must provide separate, explicit consent before using these features, as required by applicable data protection law. Your biometric data is processed by HeyGen under HeyGen's privacy policy.

7.5 Age Restriction. HeyGen requires users to be at least 18 years of age. Your use of HeyGen's platform confirms your compliance with their age requirements.

7.6 Consent for Real Persons. You must not upload, use, or generate avatars based on the face or likeness of any person other than yourself without that person's explicit, documented consent. Creating avatars of third parties without consent may violate applicable law, including legislation prohibiting non-consensual deepfakes.

7.7 No Warranty. We make no representations or warranties regarding HeyGen's services, output quality, availability, or compliance with applicable law.

8. Meta and Instagram Integration

8.1 Connecting Your Instagram Account. The Platform allows you to connect your Instagram account to enable content scheduling and publishing. By connecting your account, you authorise WOWFLO.AI to act on your behalf to publish content to your Instagram profile.

8.2 Permissions. We request only the minimum permissions necessary to provide the service. These may include permissions to read your profile, publish content, and manage scheduled posts. You can revoke these permissions at any time through your Instagram account settings.

8.3 Your Responsibility. You are solely responsible for all content published to your Instagram account via the Platform. You must ensure all content complies with Instagram's Community Guidelines, Meta's Terms of Service, and applicable law.

8.4 Access Tokens. When you connect your Instagram account, we store an access token issued by Meta to authenticate publishing actions. This token is encrypted and stored securely. Tokens are deleted when you disconnect your account or delete your WOWFLO.AI account.

8.5 Account Suspension Risk. We cannot guarantee that use of the Platform will not result in action by Meta against your Instagram account. Automated or high-volume publishing carries risk under Meta's platform policies. You use Instagram integration at your own risk.

8.6 Meta Platform Policy. Our use of the Instagram Graph API is governed by Meta's Platform Terms: https://developers.facebook.com/terms. We comply with Meta's requirements and maintain an approved Developer Application.

8.7 Content Compliance. You must not use the Platform's Instagram integration to publish content that violates Instagram's Community Guidelines, including content that is hateful, misleading, violates copyright, or otherwise prohibited by Instagram.

9. Subscription Plans and Billing

9.1 Plans. We offer the following subscription plans:

Free Plan: 7-day access to idea generation features only. No credit card required.
Pro Plan: $39.00 USD per month. Full access to Platform features including script generation, voice synthesis, avatar access, and Instagram publishing. Payments are charged in US Dollars. If your bank account is in a different currency (e.g. GBP, EUR), your bank will apply its own exchange rate and may charge a foreign transaction fee.
Enterprise Plan: Custom pricing. Features and terms agreed individually.

Prices are displayed in US Dollars (USD) and are exclusive of applicable taxes. Applicable VAT or local taxes will be added at checkout based on your location.

9.2 Payment Processing. All payments are processed by Stripe, Inc. By subscribing, you authorise Stripe to charge your payment method on a recurring basis. Your payment information is stored and processed by Stripe and is not stored on our servers. Stripe's terms apply: https://stripe.com/gb/legal.

9.3 Auto-Renewal. Subscriptions renew automatically at the end of each billing period unless cancelled. We will send a reminder email at least 7 days before each renewal charge. You may cancel at any time before the renewal date to avoid being charged.

9.4 Price Changes. We reserve the right to change subscription prices. We will give at least 30 days' advance notice of any price increase via email. Continued use of the Platform after the notice period constitutes acceptance of the new price.

9.5 Taxes. You are responsible for all applicable taxes. We collect VAT and other applicable taxes as required by law. Enterprise customers with valid VAT registration numbers may apply for tax exemption.

9.6 Failed Payments. If a payment fails, we will attempt to recharge on subsequent days. After three failed attempts, your subscription may be suspended or downgraded. You will be notified by email.

10. Refunds and Cancellations

10.1 14-Day Refund Guarantee. If you are not satisfied with your Pro Plan subscription, you may request a full refund within 14 days of your initial purchase. This guarantee applies to first-time subscribers only and is not available for subsequent renewal charges.

10.2 How to Request a Refund. Email info@wowflo.ai with the subject line "Refund Request" and include your account email and reason for the request. We will process eligible refunds within 5–10 business days.

10.3 Non-Refundable Situations. Refunds will not be issued for:

Renewal charges (after the initial 14-day period)
Enterprise plan payments (governed by your individual agreement)
Subscriptions where there is evidence of abuse of this policy
Accounts terminated for violation of these Terms or our Acceptable Use Policy

10.4 Cancellation. You may cancel your subscription at any time through your account settings or by contacting info@wowflo.ai. Cancellation takes effect at the end of the current billing period. You will retain access to paid features until the period ends.

10.5 Effect of Cancellation. Upon cancellation, your account will revert to Free Plan access (or no access, if the Free trial period has expired). Your data will be retained for 90 days, after which it will be permanently deleted. We recommend downloading your content before cancelling.

10.6 Chargebacks. Before initiating a chargeback with your bank or card issuer, please contact us at info@wowflo.ai. Most billing issues can be resolved directly. Chargebacks initiated without first contacting us may result in account suspension.

11. User Content and Licence

11.1 Your Ownership. You retain ownership of all User Content you upload or create using the Platform. We do not claim ownership of your User Content.

11.2 Licence to WOWFLO.AI. By using the Platform, you grant Ecom Flip Limited a limited, non-exclusive, royalty-free, worldwide licence to store, process, and transmit your User Content solely for the purpose of providing the Service to you. This licence terminates when you delete your content or your account.

11.3 No Marketing Use. We will not use your User Content for marketing, advertising, or promotional purposes without your express written consent.

11.4 No Training Use. We do not use your User Content to train AI models. However, when your data is transmitted to AI Providers (Anthropic, ElevenLabs, HeyGen), their own policies regarding training data use apply. Please review their respective privacy policies.

11.5 Your Representations. You represent and warrant that: (a) you own or have rights to all User Content; (b) your User Content does not infringe the intellectual property, privacy, or other rights of any third party; (c) you have obtained all necessary consents for any person appearing in or referenced by your User Content.

11.6 Content Responsibility. You are solely responsible for the accuracy, legality, and appropriateness of your User Content.

12. AI-Generated Content

12.1 Nature of AI Output. The Platform uses AI to generate content, including scripts, voiceovers, and video. AI-generated content is produced algorithmically and may not always be accurate, appropriate, or suitable for your intended purpose.

12.2 Your Responsibility. You are responsible for reviewing, editing, and approving all AI-Generated Content before use or publication. We are not responsible for errors, inaccuracies, or inappropriate content produced by AI systems.

12.3 Copyright Uncertainty. The copyright status of AI-generated content varies by jurisdiction and remains an evolving area of law. We make no representation that AI-generated content is free from third-party intellectual property claims. You use AI-Generated Content at your own risk.

12.4 EU AI Act Disclosure. In accordance with applicable AI transparency requirements, including Article 52 of the EU AI Act, AI-generated content that could be mistaken for human-created content should be labelled as AI-generated. You are responsible for applying appropriate labels or disclosures when publishing AI-generated content to your audience.

12.5 Synthetic Media Restrictions. You must not use the Platform to create synthetic media (including AI-generated video or audio) that: (a) falsely represents a real person saying or doing something they did not say or do; (b) could be used to deceive, defraud, or harm any person; (c) violates any law prohibiting non-consensual synthetic media or deepfakes.

13. Prohibited Uses

You must not use the Platform to:

13.1 Illegal Activity

Violate any applicable law or regulation
Commit fraud, identity theft, or financial crimes
Generate, distribute, or facilitate child sexual abuse material or any illegal content involving minors

13.2 Harmful Content

Create or distribute content that incites hatred, violence, or discrimination
Create non-consensual synthetic media (deepfakes) of real persons
Clone another person's voice without their explicit consent
Harass, threaten, or abuse individuals

13.3 Platform Abuse

Use the Platform to spam, phish, or conduct mass unsolicited communications
Circumvent rate limits, access controls, or usage restrictions
Use automated scripts or bots to access the Platform, except as expressly permitted
Attempt to gain unauthorised access to our systems or other users' accounts

13.4 Intellectual Property Violations

Infringe the copyright, trademark, patent, or other intellectual property rights of any party
Remove copyright notices or proprietary markings from any content

13.5 Instagram and Meta Policy Violations

Violate Instagram's Community Guidelines or Meta's Platform Terms
Publish spam, misleading content, or prohibited content to Instagram
Use the Platform to conduct mass follow/unfollow, like, or engagement manipulation

13.6 AI Misuse

Use AI features to create misinformation, fake news, or deceptive content
Generate content that violates the terms of our AI Providers
Attempt to reverse-engineer, circumvent, or exploit AI systems

13.7 Commercial Restrictions

Resell, sublicense, or commercially distribute the Platform without authorisation
Use the Platform to operate a competing service

We reserve the right to determine, at our sole discretion, whether any use violates these Terms and to take appropriate action, including suspension or termination of your account.

14. Intellectual Property

14.1 Our IP. All rights in the Platform, including software, design, trademarks, logos, documentation, and any content we create, are owned by or licensed to Ecom Flip Limited. Nothing in these Terms transfers any intellectual property rights to you.

14.2 WOWFLO.AI Trademark. "WOWFLO.AI" and the associated logo are trademarks of Ecom Flip Limited. You may not use our trademarks without prior written permission.

14.3 Feedback. If you submit feedback, suggestions, or ideas about the Platform, you grant us an irrevocable, royalty-free, worldwide licence to use such feedback without compensation to you.

15. Disclaimers and Limitation of Liability

15.1 No Warranty. THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES INCLUDING, WITHOUT LIMITATION, WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND UNINTERRUPTED SERVICE.

15.2 AI Output Disclaimer. WE MAKE NO WARRANTY REGARDING THE ACCURACY, COMPLETENESS, LEGALITY, OR SUITABILITY OF AI-GENERATED CONTENT. YOU RELY ON AI-GENERATED CONTENT AT YOUR OWN RISK.

15.3 Third-Party Services. WE ARE NOT RESPONSIBLE FOR THE PERFORMANCE, AVAILABILITY, OR CONDUCT OF THIRD-PARTY SERVICES, INCLUDING HEYGEN, ELEVENLABS, ANTHROPIC, META, OR STRIPE.

15.4 Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ECOM FLIP LIMITED, ITS DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING FROM OR RELATING TO YOUR USE OF THE PLATFORM, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

15.5 Cap on Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATING TO THESE TERMS OR THE PLATFORM SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID TO US IN THE 3 MONTHS PRECEDING THE CLAIM; OR (B) £100 (ONE HUNDRED POUNDS STERLING).

15.6 Consumer Rights. Nothing in these Terms limits or excludes our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under English law. If you are a consumer, you may have statutory rights that these Terms do not override.

16. Indemnification

To the maximum extent permitted by applicable law, you agree to indemnify, defend, and hold harmless Ecom Flip Limited and its directors, employees, agents, and successors from and against any and all claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from or relating to:

(a) Your use of the Platform in violation of these Terms;
(b) Your User Content or any content you publish via the Platform;
(c) Your violation of any applicable law or regulation;
(d) Your infringement of any third party's rights, including intellectual property or privacy rights;
(e) Your use of HeyGen, ElevenLabs, or other third-party services in violation of their respective terms;
(f) Any claim that your Avatar or Voice Clone infringes the rights of a third party.

17. Third-Party Service Disruptions

The Platform depends on services provided by third parties, including Anthropic, ElevenLabs, HeyGen, Meta, AWS, and Stripe. These services may be interrupted, degraded, or discontinued without notice. We are not liable for any loss or damage resulting from the unavailability of third-party services. We will endeavour to communicate known outages via our website or email.

18. Termination

18.1 By You. You may close your account at any time by contacting info@wowflo.ai or through your account settings.

18.2 By Us. We may suspend or terminate your account immediately if: (a) you breach these Terms or our Acceptable Use Policy; (b) your account is used fraudulently; (c) we are required to do so by law; or (d) we cease to offer the Platform.

18.3 Effect of Termination. Upon termination: (a) your right to access the Platform ceases immediately; (b) any pending scheduled posts may not be published; (c) your data will be retained for 90 days and then permanently deleted (unless we are required to retain it by law); (d) you must cease all use of the Platform.

18.4 Survival. Sections 11, 12, 14, 15, 16, and 20 survive termination.

19. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by email and/or by posting a notice on the Platform at least 14 days before the changes take effect. Your continued use of the Platform after the effective date constitutes acceptance of the revised Terms. If you do not accept the revised Terms, you must stop using the Platform before the effective date.

20. Governing Law and Dispute Resolution

20.1 Governing Law. These Terms are governed by and construed in accordance with the laws of England and Wales.

20.2 Jurisdiction. You agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising from or relating to these Terms, subject to Section 20.3.

20.3 Consumer Rights. If you are a consumer resident in a jurisdiction outside England and Wales, you may also have the right to bring proceedings in the courts of your country of residence under applicable consumer protection law.

20.4 Dispute Resolution. Before initiating legal proceedings, we encourage you to contact us at info@wowflo.ai to seek an informal resolution. We will use reasonable efforts to resolve disputes within 30 days.

21. Miscellaneous

21.1 Entire Agreement. These Terms, together with the Privacy Policy, Cookie Policy, Acceptable Use Policy, and Subscription Terms, constitute the entire agreement between you and Ecom Flip Limited regarding the Platform.

21.2 Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full force.

21.3 No Waiver. Our failure to enforce any provision does not constitute a waiver of that provision.

21.4 Assignment. You may not assign your rights under these Terms without our written consent. We may assign our rights to any successor entity.

21.5 Language. These Terms are written in English. In the event of any inconsistency between translations, the English version shall prevail.

22. Contact Information

Legal Entity: Ecom Flip Limited
Trading Name: WOWFLO.AI
Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Company Number: 13097690
Business Phone: +44 7468 885940
Email: info@wowflo.ai
Website: https://wowflo.ai

For legal notices, please send written correspondence to the registered address above, marked "Legal Notice – WOWFLO.AI".

Subscription Terms

The following Subscription Terms supplement and form part of the Terms of Service above. In the event of any inconsistency, the Subscription Terms prevail on billing and subscription matters.

1. Plans and Features

Free Plan

Price: Free of charge
Duration: 7 days from registration
Features: AI-powered idea generation only
Credit card required: No
Auto-renewal: No
After expiry: Account continues in limited state; upgrade required for continued access

Pro Plan

Price: $39.00 per month (plus applicable taxes)
Currency: US Dollars (USD)
Features: Full Platform access including:
- Unlimited script generation (via Claude AI)
- Voice synthesis (via ElevenLabs)
- Avatar access (via HeyGen — separate HeyGen account required)
- Instagram content scheduling and publishing
- Content management tools
- Priority support
Billing cycle: Monthly, billed on the same date each month
Auto-renewal: Yes — see Section 3

Enterprise Plan

Price: Custom — quoted individually
Features: Custom feature set, dedicated support, and bespoke terms
Payment: As agreed in individual contract
Governed by: Individual Master Service Agreement (MSA)

Feature availability may change with advance notice. We reserve the right to modify plan features, with reasonable notice provided to subscribers.

2. Billing and Payment

2.1 Payment Processor. All payments are processed by Stripe, Inc. By subscribing, you agree to Stripe's Terms of Service: https://stripe.com/gb/legal.

2.2 Payment Methods. We accept all major credit and debit cards supported by Stripe. Payment information is stored securely by Stripe; we do not store your card details.

2.3 Billing Date. Your first payment is charged on the date you subscribe. Subsequent payments are charged on the same calendar date each month (or the closest business day where the date does not exist in a given month, e.g., 31st in a 30-day month).

2.4 Failed Payments. If your payment fails, Stripe will automatically retry on day 3, day 5, and day 7. If all retries fail:

You will be notified by email
Your account will be downgraded or suspended
You may reactivate by updating your payment method

2.5 Currency. All charges are made in USD. Your bank or card issuer may convert to your local currency and apply its own exchange rate and fees.

3. Auto-Renewal

3.1 Automatic Renewal. Your Pro Plan subscription renews automatically each month unless you cancel. This is a feature designed to ensure uninterrupted access to your content and connected accounts.

3.2 Advance Notice. We will send an automated reminder email to your registered email address at least 7 days before each renewal charge.

3.3 How to Cancel. Cancel your subscription at any time through:

Account Settings → Billing → Cancel Subscription
Emailing info@wowflo.ai with the subject "Cancel Subscription"

Cancellation must be made before your next renewal date to avoid being charged for the next period.

3.4 No Partial Refunds on Renewal. We do not provide partial refunds for unused time within a billing period after renewal has been processed. If you cancel after a renewal charge, your access continues to the end of that period.

4. Price Changes

We may change subscription prices. If we do:

We will give at least 30 days' advance written notice via email
The new price will apply from your next renewal date after the notice period
If you do not wish to continue at the new price, you may cancel before the renewal date
Continued use after the effective date constitutes acceptance of the new price

We will not increase prices for active subscribers without the 30-day notice period.

5. Taxes and VAT

5.1 Prices Exclusive of Tax. All listed prices are exclusive of VAT and applicable taxes.

5.2 Tax Collection. We collect tax in accordance with applicable law:

UK users: UK VAT (20%) is added at checkout
EU users: Local VAT rate applicable to digital services is added (collected via Stripe Tax)
US users: Sales tax may apply in applicable states (collected via Stripe Tax)
Other jurisdictions: Local taxes collected where required by law

5.3 VAT Receipts. VAT receipts are available via your Stripe billing portal or by request to info@wowflo.ai.

5.4 Business Customers (VAT Reverse Charge). If you are a VAT-registered business in the EU purchasing as a business, you may be eligible for VAT reverse charge. Please enter your VAT registration number at checkout.

5.5 Tax Records. It is your responsibility to maintain records of payments for your own tax purposes. We retain payment records for 7 years as required by UK law.

6. Enterprise Plans

Enterprise clients receive a separate Master Service Agreement (MSA) that governs billing, payment terms, SLAs, and features. Enterprise terms supersede these Subscription Terms to the extent of any inconsistency.

Enterprise payments are processed via Stripe (invoice-based or card) as agreed. Enterprise clients may pay in GBP or USD as agreed in the MSA.

Interested in Enterprise: contact info@wowflo.ai with the subject "Enterprise Enquiry."

7. Affiliate Programme

An affiliate programme is planned for launch. When available:

Affiliates will receive a commission for referring new paying subscribers
Affiliate terms will be published in a separate Affiliate Agreement
Affiliates must disclose their affiliate relationship in all promotional content in accordance with FTC, CAP, and ASA guidelines

These Subscription Terms will be updated when the affiliate programme launches.

8. Pausing Subscriptions

Subscription pausing is not currently available. If you need to take a break, we recommend:

Cancelling your subscription before the next renewal date
Re-subscribing when you are ready to resume

Your account data will be retained for 90 days after cancellation. Content created during your previous subscription will still be accessible when you re-subscribe within this window.

9. Account on Free Plan After Cancellation

After a paid subscription ends (via cancellation or non-payment), your account reverts to Free Plan status, which means:

Script generation is limited
Voice synthesis and avatar features are inaccessible
Previously published Instagram content remains on Instagram (controlled by your Instagram account)
Scheduled posts that have not yet been published will not be published
Previously generated content in your account remains accessible for 90 days before deletion

10. Fair Use

All subscription plans are subject to reasonable fair use. We reserve the right to contact users whose usage significantly exceeds normal usage patterns for their plan and, where necessary, to limit usage or discuss an appropriate enterprise plan.

11. Contact

For billing queries, subscription changes, and enterprise enquiries:

Email: info@wowflo.ai
Website: https://wowflo.ai
Post: Ecom Flip Limited, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

User Content Policy

The following User Content Policy supplements and forms part of the Terms of Service above.

1. What Is User Content

"User Content" means any content you create, upload, submit, input, or generate through WOWFLO.AI, including:

Text prompts and scripts
Voice recordings
Images and video files you upload
Content scheduled or published to Instagram via the Platform
AI-generated outputs produced using your inputs

2. Ownership

You own your content. You retain all intellectual property rights in User Content that you create or upload. Ecom Flip Limited does not claim ownership of your User Content.

You also own the outputs generated by the Platform using your inputs (to the extent that ownership of AI-generated content vests in you — see Section 6).

3. Licence You Grant Us

By using WOWFLO.AI, you grant Ecom Flip Limited a limited, non-exclusive, revocable, royalty-free, worldwide licence to:

Store and host your User Content on our servers
Transmit your User Content to AI Providers as necessary to generate outputs
Process and display your User Content to provide the service to you
Publish your User Content to Instagram as instructed by you

This licence is solely for the purpose of operating and improving WOWFLO.AI. It does not authorise us to use your content for marketing, advertising, or any other purpose not related to the provision of the service.

No Training Use. We do not use your User Content to train AI models.

No Marketing Use. We will not use screenshots of your content, your generated videos, or your account activity in our marketing materials without your separate written consent.

This licence terminates when you delete the relevant content or delete your account, except where we are required by law to retain it.

4. Licence We Grant You

Subject to your compliance with these Terms and this Content Policy, we grant you a non-exclusive, non-transferable, revocable licence to use WOWFLO.AI and the outputs it generates for your personal or business purposes, in accordance with your subscription plan.

5. Content Standards

All User Content must comply with our Acceptable Use Policy. In summary, your content must not:

Be illegal, harmful, hateful, or discriminatory
Infringe the intellectual property rights of any person
Violate the privacy or publicity rights of any person
Contain child sexual abuse material — zero tolerance
Constitute defamation, fraud, or deception
Violate Instagram's Community Guidelines or Meta's Terms of Service when published via the Instagram integration

You are solely responsible for ensuring your User Content meets these standards before it is published or shared.

6. AI-Generated Content Ownership

Your ownership of AI outputs. Content generated by the Platform using your prompts and inputs is created for you and is considered your content. We do not claim ownership of AI-generated outputs.

Copyright uncertainty. The copyright status of AI-generated content is an evolving legal area. In many jurisdictions, including the UK, copyright protection may not automatically extend to purely AI-generated works without meaningful human authorship. Where you have made creative choices in prompting, editing, or directing the AI, you may have stronger copyright claims.

Our recommendation: Where you intend to use AI-generated content commercially, consult an intellectual property lawyer regarding copyright status in your jurisdiction.

No warranty of originality. We do not warrant that AI-generated content is original, free from third-party intellectual property claims, or suitable for commercial use without further clearance.

7. Content Removal

By You. You may delete your content from the Platform at any time. Deleted content is removed from our systems within 90 days. Note that content already published to Instagram must be deleted separately through Instagram.

By Us. We reserve the right to remove or disable access to User Content that:

Violates these Terms, our Acceptable Use Policy, or applicable law
Has been the subject of a credible DMCA takedown notice
Is reported as harmful or illegal and we determine that removal is necessary

We will notify you when we remove content unless we are legally prohibited from doing so or it is urgently necessary to act without notice.

8. Content on Deletion

When you delete your account:

Your User Content remains accessible to you for 90 days
We recommend downloading and saving all content you wish to keep before deleting your account
After 90 days, content is permanently deleted from our systems
Content published to Instagram remains on Instagram under your control — Instagram deletion is separate

Content we are legally required to retain (e.g., billing records, legal hold) will be retained for the legally required period regardless of account deletion.

9. Third-Party Content

Your responsibility. If you incorporate third-party content (music, images, video clips) into content created through the Platform, you are responsible for ensuring you have the right to use that content.

Music. Instagram has strict rules on music. Using unlicensed music in content published via the Platform may result in: muted audio, content removal, or account action by Meta. Use only music you own, have licensed, or which is available royalty-free.

Images. Do not upload or incorporate images owned by third parties without appropriate licence or permission.

10. Publishing to Instagram

Your authorisation. When you schedule or publish content via the Platform's Instagram integration, you are instructing us to publish on your behalf. You confirm that:

You have the right to publish all content in the post
The content complies with Instagram's Community Guidelines
Any music, images, or other third-party materials included are properly licensed

Responsibility for published content. Once content is published to Instagram, it is your content on your account. WOWFLO.AI is not responsible for action taken by Meta regarding content published from your account.

Scheduling. Content scheduled for future publication will only be published if your Instagram access token remains valid and your account is in good standing. We are not responsible for failed publications due to expired tokens, Instagram API issues, or account restrictions.

11. Content Disputes

If you believe that content on our Platform infringes your rights, see our Copyright & DMCA Policy for instructions on how to submit a takedown notice.

If you have a dispute with us regarding your content or this policy, contact info@wowflo.ai.

12. Contact

Ecom Flip Limited
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: info@wowflo.ai
Website: https://wowflo.ai

Intellectual Property Policy

The following Intellectual Property Policy supplements and forms part of the Terms of Service above.

1. Our Intellectual Property

All intellectual property rights in WOWFLO.AI, including without limitation:

The Platform software, code, and architecture
User interface design and visual elements
The WOWFLO.AI and WOWFLO.AI brand names and logos
Marketing materials and website content
Documentation and tutorials
Original content we create

are owned by or licensed to Ecom Flip Limited. All rights are reserved.

No part of the Platform may be reproduced, distributed, modified, adapted, or used to create derivative works without our prior written consent, except as expressly permitted by these Terms or applicable law.

2. Your Intellectual Property

You retain full ownership of:

Content you create independently and upload to the Platform
Your brand identity, including your business name, logo, and trademarks
Content you create using the Platform (subject to the caveats about AI-generated content in Section 3)

We do not claim ownership of your content. The licence you grant us under the User Content Policy is limited to operating the service for you.

3. AI-Generated Content and Copyright

The legal landscape. Copyright law as applied to AI-generated content is actively developing worldwide. Current positions include:

UK: The Copyright, Designs and Patents Act 1988 (CDPA) provides copyright protection for "computer-generated works" where there is no human author, vesting ownership in "the person who makes the arrangements necessary for the creation of the work." This may mean you, as the prompter and director of the AI, hold copyright in AI-generated outputs in the UK.
US: The US Copyright Office has stated that purely AI-generated content (without meaningful human authorship) is not eligible for copyright protection. However, works with sufficient human creative input may be eligible.
EU: The position varies by member state; EU copyright law does not expressly address AI-generated works.

Our position: We treat AI-generated outputs produced using your prompts and inputs as content belonging to you, to the extent permitted by applicable law. We do not claim copyright in AI outputs.

Risk disclosure: Because the legal status of AI-generated content copyright is uncertain, we cannot guarantee that AI-generated outputs are free from third-party intellectual property claims, or that you will be able to obtain copyright registration for such content. You use AI-generated content for commercial purposes at your own risk and should seek legal advice if copyright status is material to your use case.

Third-party AI provider ownership claims: Our AI providers (Anthropic, ElevenLabs, HeyGen) do not claim ownership of outputs generated for you. However, they may have their own policies — review each provider's terms.

4. Trademarks

WOWFLO.AI trademarks. "WOWFLO.AI", "WOWFLO.AI", and associated logos are trademarks or pending trademarks of Ecom Flip Limited in the United Kingdom and may be registered in other jurisdictions. You may not:

Use our trademarks in your own business name or branding
Use our trademarks in a way that suggests endorsement or affiliation
Create confusingly similar marks

You may refer to WOWFLO.AI by name in a descriptive or factual context (e.g., "I use WOWFLO.AI for my content").

Third-party trademarks. This Platform and its AI-generated content may reference third-party brands and trademarks. Such references are for identification purposes only and do not imply any endorsement or affiliation.

5. Third-Party Intellectual Property

Music. AI-generated content does not include licensed music. If you add music to your content, you must ensure you have a licence to use that music. Instagram has partnerships with certain music providers, but music available through Instagram's in-app tools may not be cleared for use in business accounts or through third-party publishing tools. Check the terms of any music before use.

Images and video. Do not use images, video clips, or other media owned by third parties without appropriate rights.

Copyright clearance. If you are producing commercial content (advertising, sponsored content, branded material), ensure all elements have appropriate IP clearance.

6. Copyright Infringement

If you believe that your copyrighted work has been infringed by content hosted on or published through WOWFLO.AI, please submit a DMCA (Digital Millennium Copyright Act) takedown notice or UK equivalent notice as described in our Copyright & DMCA Policy.

7. Repeat Infringers

We maintain a policy of terminating the accounts of users who repeatedly infringe the intellectual property rights of others, in accordance with our Terms of Service and applicable law.

8. Counter-Notices

If you believe that your content was wrongly removed in response to a copyright notice, you may submit a counter-notice as described in our Copyright & DMCA Policy.

9. Contact

For intellectual property enquiries:
Email: info@wowflo.ai
Subject: "Intellectual Property Enquiry"
Post: Ecom Flip Limited, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK